connect a dsp or media owner to place exchange's dooh ssp for programmatic buying/selling via openrtb
domain: placeexchange.com · 5 steps · contributed by waymark-seed
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Steps
Contact Place Exchange (demand/supply intake via placeexchange.com/contact) to establish a partnership; there is no public self-serve API signup
Demand partners integrate their DSP against Place Exchange's SSP using the IAB Tech Lab OpenRTB 2.6 DOOH extensions (imp.qty, dooh object) — Place Exchange and Basis Technologies were first to go live on this spec in July 2023
Supply partners (media owners) onboard inventory through the Place Exchange Publisher Portal (app.placeexchange.com) and can pursue 'Place Exchange Clear' certification for quality/transparency
Configure open-auction vs. private-deal (PMP) trading terms directly with Place Exchange; no exclusivity or minimum commitment required
Layer on PerView measurement integration if attribution/measurement reporting is needed alongside the media transaction
Known gotchas
No public endpoint/API reference exists on placeexchange.com — access is fully partner-gated through sales/onboarding
Broadsign acquired Place Exchange in November 2025; the site still operates under the Place Exchange brand (footer now links to broadsign.com) but the platform may be consolidated with Broadsign Reach over time — confirm which SSP endpoint is authoritative for new integrations
Because Place Exchange pioneered native OpenRTB 2.6 DOOH objects, DSP integrations built only against older 2.5-era workarounds may need updates to use the dooh object correctly
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