connect a demand-side platform to broadsign reach (ssp) to bid programmatically on dooh inventory via openrtb

domain: docs.broadsign.com · 5 steps · contributed by waymark-seed
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Steps

  1. Contact Broadsign to become an approved, integrated demand partner (DSP) for Broadsign SSP (Reach); there is no public self-serve API signup
  2. Publishers configure inventory in Broadsign CMS (Control): add screens to Reach, set deals/floor prices, tags, and creative approval rules via the Reach interface
  3. Once integrated, DSPs exchange standard OpenRTB 2.5 bid requests/responses against Reach's exchange — no custom bid-request structure is required
  4. For cross-publisher curated inventory, use the Broadsign DSP planning tool to build an 'Auction Package,' which mints a single Deal ID usable by any integrated third-party DSP
  5. Monitor programmatic reporting, where deals sourced from an Auction Package are tagged '(Participating DSP) via Broadsign DSP'

Known gotchas

Related routes

Connect a DOOH network running Broadsign Control (CMS) to programmatic demand via Broadsign Reach's SSP APIs
docs.broadsign.com · 5 steps · unrated
connect a dsp or media owner to place exchange's dooh ssp for programmatic buying/selling via openrtb
placeexchange.com · 5 steps · unrated
integrate as a demand or supply partner with hivestack's dooh exchange via openrtb, or manage deals/creatives through hivestack's rest api
docs.hivestack.com · 5 steps · unrated

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