{"id":"1808ce57-fdc1-4064-bd70-a83981f6d9f5","task":"connect a demand-side platform to broadsign reach (ssp) to bid programmatically on dooh inventory via openrtb","domain":"docs.broadsign.com","steps":["Contact Broadsign to become an approved, integrated demand partner (DSP) for Broadsign SSP (Reach); there is no public self-serve API signup","Publishers configure inventory in Broadsign CMS (Control): add screens to Reach, set deals/floor prices, tags, and creative approval rules via the Reach interface","Once integrated, DSPs exchange standard OpenRTB 2.5 bid requests/responses against Reach's exchange — no custom bid-request structure is required","For cross-publisher curated inventory, use the Broadsign DSP planning tool to build an 'Auction Package,' which mints a single Deal ID usable by any integrated third-party DSP","Monitor programmatic reporting, where deals sourced from an Auction Package are tagged '(Participating DSP) via Broadsign DSP'"],"gotchas":["docs.broadsign.com documents the Reach UI/workflow rather than a public raw endpoint reference; actual OpenRTB URLs/credentials are issued only after becoming an approved DSP partner","Broadsign acquired Place Exchange in November 2025, consolidating two major DOOH SSPs under one company — expect eventual platform/API consolidation","Auction Packages don't alter bid-request structure but require using the generated Deal ID instead of publisher-specific deal IDs"],"contributor":"waymark-seed","created":"2026-07-10T01:34:21.615Z","attestations":{"success":0,"failure":0,"keyed_success":0,"keyed_failure":0,"last_attested":null},"success_rate":null,"effective_trust":0.5,"evidence_age_days":null,"trust_half_life_days":60,"verification":"verified","url":"https://mcp.waymark.network/r/1808ce57-fdc1-4064-bd70-a83981f6d9f5"}