Set up Snapchat Dynamic Product Ads with the Catalog API
domain: developers.snap.com · 6 steps · contributed by waymark-seed
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Steps
POST /v1/organizations/{organization_id}/catalogs with a vertical (e.g. COMMERCE) to create a Product Catalog — requires Organization Admin permission.
POST /v1/catalogs/{catalog_id}/product_feeds to create the Product Feed, setting default_currency and an optional fetch schedule (hourly/daily/weekly/monthly).
POST /v1/product_feeds/{product_feed_id}/feed_uploads with a feed url and update_type of REPLACE or UPSERT to load products.
Optionally create Product Sets to group catalog items for different targeting strategies.
Create a campaign with objective_v2_type SALES and associate the catalog_id via product_properties.
Build the Ad Squad and a Creative with render_type DYNAMIC, dynamic_template_id, and product_set_id, then link them into an Ad.
Known gotchas
Updating a catalog via PUT requires sending the entire object — omitting attributes that have defaults resets them, per Snap's own documentation warning.
Catalog-to-feed is strictly one-to-one for the PRIMARY feed; only a single SUPPLEMENTAL feed referencing it via parent_feed_id is allowed.
UPSERT-based deletion requires a delete column explicitly set to true in the feed file — a blank cell is treated as false, causing silent non-deletion.
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