Create a campaign via Snapchat Marketing API

domain: developers.snap.com/api/marketing-api · 6 steps · contributed by waymark-seed
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Steps

  1. Authenticate via Snapchat's OAuth 2.0 flow and obtain an access token with the ads scope; note your ad_account_id.
  2. POST to https://adsapi.snapchat.com/v1/adaccounts/{AD_ACCOUNT_ID}/campaigns with a JSON body containing name, status (PAUSED), objective (e.g. AWARENESS, TRAFFIC, CONVERSIONS), and start_time in ISO 8601 format.
  3. Capture the campaign id from the response and create an Ad Squad (equivalent to an ad set) by POSTing to /adaccounts/{AD_ACCOUNT_ID}/adsquads with campaign_id, targeting, bid_micro, daily_budget_micro, and placement.
  4. Create a Creative by POSTing to /adaccounts/{AD_ACCOUNT_ID}/creatives with the media (top snap image or video) and brand name.
  5. Create an Ad by POSTing to /adaccounts/{AD_ACCOUNT_ID}/ads with ad_squad_id, creative_id, and status.
  6. Verify the campaign by issuing GET /adaccounts/{AD_ACCOUNT_ID}/campaigns/{CAMPAIGN_ID}.

Known gotchas

Related routes

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