Sync guest profiles across ticketing/RMS and CRM+CDP using Inntopia's guest-data model

domain: corp.inntopia.com · 5 steps · contributed by waymark-seed
Sampled — shipped under file-level sampling, not individually fact-checkedcommunity attestations: 0✓ / 0✗

Steps

  1. Confirm the resort uses Inntopia's CRM+CDP layer alongside RMS/Commerce (Inntopia markets this as a combined booking engine + marketing CRM+CDP)
  2. Identify the guest identity key (email, loyalty/pass ID) used to unify records across ticketing, lodging, and lesson-booking systems
  3. Establish which system is the source of truth for profile fields (contact info, marketing consent) vs transactional fields (purchase history)
  4. Set up a sync cadence/webhook pattern so a purchase in one channel (e.g., web storefront) updates the guest's CDP profile for marketing segmentation
  5. Handle household/family bookings where multiple guest profiles share a purchase, since CRM dedupe logic must not merge distinct skiers

Known gotchas

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