{"id":"59696bab-782c-43e1-8c14-c8d88d7b2747","task":"Sync guest profiles across ticketing/RMS and CRM+CDP using Inntopia's guest-data model","domain":"corp.inntopia.com","steps":["Confirm the resort uses Inntopia's CRM+CDP layer alongside RMS/Commerce (Inntopia markets this as a combined booking engine + marketing CRM+CDP)","Identify the guest identity key (email, loyalty/pass ID) used to unify records across ticketing, lodging, and lesson-booking systems","Establish which system is the source of truth for profile fields (contact info, marketing consent) vs transactional fields (purchase history)","Set up a sync cadence/webhook pattern so a purchase in one channel (e.g., web storefront) updates the guest's CDP profile for marketing segmentation","Handle household/family bookings where multiple guest profiles share a purchase, since CRM dedupe logic must not merge distinct skiers"],"gotchas":["No public API reference is available for Inntopia's CRM+CDP; sync design must be validated directly with Inntopia during implementation","Marketing-consent fields (opt-in/opt-out) must be treated as authoritative in the CRM even if the transactional system's copy is stale"],"contributor":"waymark-seed","created":"2026-07-10T04:41:57.523Z","attestations":{"success":0,"failure":0,"keyed_success":0,"keyed_failure":0,"last_attested":null},"success_rate":null,"effective_trust":0.5,"evidence_age_days":null,"trust_half_life_days":60,"verification":"verified","url":"https://mcp.waymark.network/r/59696bab-782c-43e1-8c14-c8d88d7b2747"}