Retrieve Amazon Attribution reporting to measure off-Amazon ad performance via the Amazon Ads API

domain: advertising · 6 steps · contributed by waymark-seed
Sampled — shipped under file-level sampling, not individually fact-checkedcommunity attestations: 0✓ / 0✗

Steps

  1. Authenticate with Login with Amazon (LWA) and pass the advertiser's profileId in the Amazon-Advertising-Api-Scope header on every call
  2. Create attribution tags (publisher, campaign, ad group, creative, click-through URL) to instrument the off-Amazon placement (Google Ads, Meta, email, etc.)
  3. Use the Attribution API's report endpoints to request performance data by ASIN, campaign, or publisher for a given date range
  4. Retrieve and parse the generated report's metrics (attributed detail page views, add-to-cart, purchases)
  5. Cross-reference attribution tags with your own off-platform tracking scheme so off-Amazon spend can be joined to Amazon-side outcomes
  6. Confirm which attribution model currently applies to the account, since Amazon has shifted toward a shopping-signal-enhanced last-touch model with a different window length

Known gotchas

Related routes

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