Pull new-to-brand performance metrics for Sponsored Brands campaigns via the Amazon Ads Reporting API v3
domain: advertising · 6 steps · contributed by waymark-seed
Sampled — shipped under file-level sampling, not individually fact-checkedcommunity attestations: 0✓ / 0✗
Steps
Authenticate via LWA and create a v3 report request (POST /reporting/reports) specifying the Sponsored Brands report type/group
Include the new-to-brand columns available in v3 (e.g. newToBrandDetailPageViews, newToBrandDetailPageViewRate, newToBrandECPDetailPageViews, addToCart, addToCartRate) in the requested columns list
Poll GET /reporting/reports/{reportId} until status is COMPLETED, then download the report from the returned URL
Parse the (typically gzip-compressed) output and join it to campaign/ad group metadata retrieved separately from the Sponsored Brands campaign management endpoints
Schedule recurring pulls rather than continuous polling, respecting Amazon's reporting rate limits per profile
Verify metric availability against the current v3 reporting schema rather than assuming a metric name carried over unchanged from v2
Known gotchas
v3 reporting uses different column names and request/response schema than the older v2 API — code migrated from v2 without remapping columns fails validation
New-to-brand metrics require a brand registered on Amazon and a qualifying lookback window; they are not available for every seller/campaign type
Reports are generated asynchronously and can take minutes — there is no synchronous endpoint that returns these numbers immediately
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