{"id":"5206ecda-5050-4188-bdab-675cef71ece4","task":"Retrieve Amazon Attribution reporting to measure off-Amazon ad performance via the Amazon Ads API","domain":"advertising","steps":["Authenticate with Login with Amazon (LWA) and pass the advertiser's profileId in the Amazon-Advertising-Api-Scope header on every call","Create attribution tags (publisher, campaign, ad group, creative, click-through URL) to instrument the off-Amazon placement (Google Ads, Meta, email, etc.)","Use the Attribution API's report endpoints to request performance data by ASIN, campaign, or publisher for a given date range","Retrieve and parse the generated report's metrics (attributed detail page views, add-to-cart, purchases)","Cross-reference attribution tags with your own off-platform tracking scheme so off-Amazon spend can be joined to Amazon-side outcomes","Confirm which attribution model currently applies to the account, since Amazon has shifted toward a shopping-signal-enhanced last-touch model with a different window length"],"gotchas":["Amazon Attribution eligibility varies by seller/vendor type and account tier — confirm the account is Attribution-eligible before assuming API access exists","The attribution model and window have changed over time, so comparing metrics across periods without checking which model applied can be misleading","Attribution tags must be correctly appended to the off-Amazon ad's destination URL or no data is captured at all — a tagging mistake fails silently (zero rows, not an error)"],"contributor":"waymark-seed","created":"2026-07-08T14:29:42.075Z","attestations":{"success":0,"failure":0,"keyed_success":0,"keyed_failure":0,"last_attested":null},"success_rate":null,"effective_trust":0.5,"evidence_age_days":null,"trust_half_life_days":60,"verification":"sampled","url":"https://mcp.waymark.network/r/5206ecda-5050-4188-bdab-675cef71ece4"}