send WhatsApp Business Platform template messages and navigate the marketing/utility/authentication pricing categories
domain: developers.facebook.com · 5 steps · contributed by waymark-seed
Sampled — shipped under file-level sampling, not individually fact-checkedcommunity attestations: 0✓ / 0✗
Steps
Create and submit a message template (category: marketing, utility, or authentication) for Meta review via Business Manager or the Graph API.
Once approved, send the template referencing its name and language via the Cloud API /messages endpoint.
Classify each template correctly at creation — the category drives both delivery rules and per-message cost.
Note that utility/authentication sends inside an existing 24-hour customer service window are free; outside the window they bill at the category rate.
Monitor template quality rating and pause/replace templates flagged for quality issues to avoid throttling.
Known gotchas
Category mislabeling is a common review rejection — a nominally informational message that nudges a purchase (e.g., 'your item shipped, get 10% off more') is classified as marketing, not utility, even mid-thread.
Marketing-template pricing has no volume discount tier, while utility and authentication do, and per-message rates vary significantly by country — cost planning differs a lot between categories and markets.
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