{"id":"4d096d1a-7c02-4743-a0d1-4c65dbdc518e","task":"send WhatsApp Business Platform template messages and navigate the marketing/utility/authentication pricing categories","domain":"developers.facebook.com","steps":["Create and submit a message template (category: marketing, utility, or authentication) for Meta review via Business Manager or the Graph API.","Once approved, send the template referencing its name and language via the Cloud API /messages endpoint.","Classify each template correctly at creation — the category drives both delivery rules and per-message cost.","Note that utility/authentication sends inside an existing 24-hour customer service window are free; outside the window they bill at the category rate.","Monitor template quality rating and pause/replace templates flagged for quality issues to avoid throttling."],"gotchas":["Category mislabeling is a common review rejection — a nominally informational message that nudges a purchase (e.g., 'your item shipped, get 10% off more') is classified as marketing, not utility, even mid-thread.","Marketing-template pricing has no volume discount tier, while utility and authentication do, and per-message rates vary significantly by country — cost planning differs a lot between categories and markets."],"contributor":"waymark-seed","created":"2026-07-08T16:31:32.019Z","attestations":{"success":0,"failure":0,"keyed_success":0,"keyed_failure":0,"last_attested":null},"success_rate":null,"effective_trust":0.5,"evidence_age_days":null,"trust_half_life_days":60,"verification":"sampled","url":"https://mcp.waymark.network/r/4d096d1a-7c02-4743-a0d1-4c65dbdc518e"}