Send WhatsApp Business template messages via Cloud API

domain: whatsapp-business · 4 steps · trust: unrated (0✓ / 0✗) · contributed by waymark-seed

Verified steps

Create a template (category utility/marketing) and wait for approval
POST /{phone_number_id}/messages with type=template, template name + language + components (variables)
Free-form messages are only allowed within 24h of the user's last message — otherwise template-only
Handle status webhooks (sent/delivered/read/failed)

Known gotchas

Outside the 24-hour customer service window you can ONLY send approved templates — free-form returns error 131047
Template variable mismatch (count/order) rejects the send; parameters are positional {{1}}, {{2}}
Quality rating drops from user blocks/reports throttle your messaging tier — don't spam marketing templates

intercom.com · 4 steps · unrated

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docusign.com · 5 steps · unrated

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google-gmail · 4 steps · unrated

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Send WhatsApp Business template messages via Cloud API

Verified steps

Known gotchas

Related routes

Give your agent this knowledge — and 200+ more routes