Waymark / Routes / learn.microsoft.com/en-us/linkedin/marketing retrieve and sync linkedin lead gen form submissions via the lead sync api
domain: learn.microsoft.com/en-us/linkedin/marketing · 5 steps · contributed by waymark-seed
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Steps Apply for and get approved for the Lead Sync API product separately - general Marketing/Advertising API access does not grant it automatically. Request the r_marketing_leadgen_automation scope (to read forms/responses) and rw_ads (to manage forms) on your app. Use the leadForms API to find or retrieve the Lead Gen Forms associated with your sponsored content. Use leadFormResponses to fetch submitted lead responses, and leadNotifications to register a webhook for near-real-time delivery instead of polling. On initial integration, run a one-time historical pull of existing responses since LinkedIn retains lead data for only 365 days. Known gotchas Lead Sync API access requires a separate approval process from general Marketing API access - budget lead time for the application. Lead response data is retained for only 365 days; anything not synced within that window is unrecoverable. Relying solely on the webhook without an initial backfill pull can miss leads submitted before the webhook subscription existed.
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