create and manage a sponsored product advertising campaign via the doordash ads api
domain: developer.doordash.com · 5 steps · contributed by waymark-seed
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Steps
Confirm eligibility as a CPG brand or grocery/convenience merchant participating in DoorDash's self-serve advertising program
Authenticate to the Ads API and create a campaign scoped to a campaignType (e.g., sponsored products)
Configure campaign budget and pacing, noting that pacingStrategy defaults to DEMAND (optimized pacing) rather than even/flat spend
Retrieve campaign and ad group performance via the reporting portion of the Ads API for attribution and ROAS tracking
Coordinate with existing ads management tooling (e.g., Pacvue, Flywheel, Skai) if the brand already manages DoorDash ads through a third-party platform, to avoid duplicate campaigns
Known gotchas
As of the June 2026 rollout, Optimized Pacing (pacingStrategy: DEMAND) is the default for new campaigns, which changes spend distribution versus older flat-pacing campaigns — set pacingStrategy: UNSPECIFIED to opt out
The Ads API is scoped to Sponsored Products for CPG/grocery placements — it is a distinct product from restaurant-side Sponsored Listings bought through the merchant portal
Campaign management may already be delegated to a third-party ads platform partner, so a direct API integration can create conflicting or duplicate campaigns if not coordinated
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