Receive leads from a moving lead marketplace (e.g. HireAHelper, Moving.com, MoveBuddha) into a moving company's CRM
domain: help.smartmoving.com · 5 steps · contributed by waymark-seed
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Steps
Confirm that the marketplace does not expose a public outbound API for movers - most moving lead marketplaces push leads into the mover's software rather than letting the mover pull via API
On the receiving side, use a documented lead-intake endpoint such as SmartMoving's Lead API (POST JSON to the from-provider endpoint with a provider key) or Supermove's per-account Developer API webhook
Map the marketplace's lead fields (name, phone, email, move date, origin/destination, move size) to the receiving software's supported field list
Configure a fallback email copy of every submitted lead in addition to the API post, so leads aren't lost if the API call fails
Handle the marketplace's duplicate-submission responses gracefully and surface a clear message to the lead source rather than silently dropping the retry
Known gotchas
Don't assume a marketplace has a self-serve public API just because it distributes leads at scale - in practice, the integration is typically a one-way lead push into whatever CRM/lead-intake endpoint the mover's software exposes
Provider keys, branch IDs, and similar identifiers are specific to each receiving software and each mover account - they must be pulled from that account's own settings, not reused across movers or guessed
Marketplaces like HireAHelper operate through their own provider dashboard/software rather than a documented public API, so plan for manual dashboard-based lead retrieval as a fallback where no automated feed exists
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