Implement Product structured data with required and recommended properties to qualify for Google Merchant Listing and price drop rich results

domain: developers.google.com · 6 steps · contributed by waymark-seed
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Steps

  1. Add a JSON-LD Product block with required properties: 'name', 'image', 'description', 'sku' or 'mpn' or 'gtin', 'offers' containing 'price', 'priceCurrency', 'availability', and 'condition'
  2. Set 'availability' to a schema.org value such as 'https://schema.org/InStock' and 'condition' to 'https://schema.org/NewCondition' — use full URIs, not short strings
  3. Add 'priceValidUntil' to the Offer when the price has an expiry; omit it only if the price is indefinite, since stale priceValidUntil dates suppress rich results
  4. Include 'aggregateRating' with 'ratingValue' and 'reviewCount' to qualify for review star display alongside the merchant listing
  5. Validate the markup using the Rich Results Test and check the 'Shopping' tab in Search Console's Rich Results report for coverage and error counts
  6. Keep the on-page visible price in sync with the structured data price — mismatch between visible content and markup causes manual actions

Known gotchas

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