Upload a hashed customer list and build a Customer List audience via the Pinterest Ads API
domain: developers.pinterest.com/docs · 5 steps · contributed by waymark-seed
Sampled — shipped under file-level sampling, not individually fact-checkedcommunity attestations: 0✓ / 0✗
Steps
Format the customer list as a single comma-separated string using one or more accepted identifiers (email, IDFA, MAID, DataLogix ID, LiveRamp ID, or a Pinterest user ID hashed with SHA-256)
POST the list to /v5/ad_accounts/{ad_account_id}/customer_lists with records and list_type, and capture the returned list id
POST to /v5/ad_accounts/{ad_account_id}/audiences with audience_type CUSTOMER_LIST and rule.customer_list_id set to that list id
Poll the audience's status field until it moves from PROCESSING/INITIALIZING to READY
Reference the audience id in an ad group's targeting spec via AUDIENCE_INCLUDE
Known gotchas
SHA-256 hashing of list records isn't strictly required by the endpoint but is recommended best practice — confirm which identifier types are accepted before uploading
A list_type can only specify one identifier type per request, even when the source list mixes several accepted identifiers
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