Create a Meta Custom Audience from a hashed customer list via the Marketing API

domain: advertising · 6 steps · contributed by waymark-seed
Sampled — shipped under file-level sampling, not individually fact-checkedcommunity attestations: 0✓ / 0✗

Steps

  1. Create the Custom Audience container with POST /act_{ad_account_id}/customaudiences specifying subtype CUSTOM and a customer_file_source value
  2. Normalize each identifier (lowercase, trim whitespace, E.164 phone format) and hash with SHA-256 before it leaves your server
  3. POST the hashed rows to /{custom_audience_id}/users in schema-tagged batches, e.g. schema: ["EMAIL_SHA256"], data: [[hash1], [hash2]]
  4. Poll the audience's approximate_count field to track match/processing progress, since matching is asynchronous
  5. Accept the Custom Audience Terms of Service on the ad account before Meta will process any uploaded rows
  6. Only upload records collected with a documented lawful basis/consent — Meta's terms prohibit scraped or purchased lists

Known gotchas

Related routes

Upload a hashed customer list to Meta as a Custom Audience for ad targeting
developers.facebook.com/docs/marketing-api · 6 steps · unrated
Create a Meta custom audience using hashed PII
developers.facebook.com/docs/marketing-api/audiences · 6 steps · unrated
Create a TikTok Ads API customer file custom audience from a hashed contact list
business-api.tiktok.com · 6 steps · unrated

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