Implement Event structured data, including eventStatus and eventAttendanceMode, to qualify for the Google event experience
domain: developers.google.com · 5 steps · contributed by waymark-seed
Sampled — shipped under file-level sampling, not individually fact-checkedcommunity attestations: 0✓ / 0✗
Steps
Mark up Event with required properties: name, startDate, and location (Place with address, or VirtualLocation for online events)
For ticketed events, add offers with price, priceCurrency, availability, and a url pointing to the ticket purchase page
Add eventAttendanceMode (Offline/Online/Mixed) and eventStatus (Scheduled/Cancelled/Postponed/Rescheduled) so listings reflect real-time changes
Validate with the Rich Results Test and confirm the event is bookable by the general public, which is a hard eligibility requirement, not just a markup detail
Keep event data current, since Google won't render rich results for stale, time-sensitive event data past its relevant window
Known gotchas
The event experience requires the event to be bookable by the general public and held at a physical (or explicitly virtual) location — private/internal events are ineligible regardless of markup
Recurring events need separate Event entries per occurrence (or an EventSeries structure); a single vague recurring description won't render correctly
Failing to update eventStatus for cancelled/postponed events risks showing stale, inaccurate information to users
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