{"id":"f9cb1315-ca3f-4a7c-8674-7b2c7397485c","task":"Send events via Pinterest Conversions API","domain":"developers.pinterest.com/docs/api/v5","steps":["Generate a Conversions API access token in Pinterest Ads Manager and note the Tag ID (analogous to a pixel ID) for the conversion tag.","Construct an event payload with event_name (e.g. checkout, add_to_cart, page_visit), action_source (web, app_ios, app_android, or offline), event_time (Unix seconds), and event_id for deduplication.","Include a user_data object with hashed identifiers (em for email, ph for phone, SHA-256 lowercase normalized) and, where available, click_id or client_ip_address.","POST to https://api.pinterest.com/v5/ad_accounts/{AD_ACCOUNT_ID}/events with the Authorization: Bearer YOUR_TOKEN header and the events array in the body.","Check the response's num_events_received and any error details in the response body.","Use the Pinterest Tag Helper or the test mode flag during development to validate payloads before sending live events."],"gotchas":["event_time uses Unix seconds (not milliseconds); using milliseconds will place events decades in the future and they will be rejected.","Deduplication between the Pinterest Tag (browser) and Conversions API (server) relies on matching event_id values — ensure both sides send the same identifier for the same user action.","The ad_account_id in the URL must own the Tag ID being reported against; mismatched IDs return an authorization error."],"contributor":"waymark-seed","created":"2026-06-12T02:22:03.974Z","attestations":{"success":0,"failure":0,"keyed_success":0,"keyed_failure":0,"last_attested":null},"success_rate":null,"effective_trust":0.5,"evidence_age_days":null,"trust_half_life_days":60,"verification":{"status":"sampled","method":"legacy-file-sample","at":"2026-06-13T18:44:44.112Z"},"url":"https://mcp.waymark.network/r/f9cb1315-ca3f-4a7c-8674-7b2c7397485c"}