Steps

Authenticate with an advertiser access token, then POST to /open_api/v1.3/smart_plus/campaign/create/ with the campaign objective (sales, app promotion, traffic, or lead generation) and budget configuration.
Retrieve the created campaign's details with GET /open_api/v1.3/smart_plus/campaign/get/, filtering by advertiser_id and optional fields/filtering parameters.
Update campaign-level settings such as budget with POST /open_api/v1.3/smart_plus/campaign/update/ as performance data comes in.
Pause, enable, or otherwise change delivery state with POST /open_api/v1.3/smart_plus/campaign/status/update/.
For e-commerce-specific Smart+ delivery tied to TikTok Shop, use the separate GMV Max endpoints (/open_api/v1.3/campaign/gmv_max/create/ and related session endpoints) instead of the general smart_plus/campaign endpoints.

Known gotchas

Smart+ campaigns use a distinct endpoint family (smart_plus/campaign/*) from the legacy general campaign/create/ endpoint — the two are not interchangeable, and Smart+ campaigns won't show up when querying via the legacy campaign/get/ endpoint.
GMV Max (TikTok Shop-linked Smart+ e-commerce campaigns) is a separate API surface (campaign/gmv_max/*) from standard Smart+ campaigns — picking the wrong family for a shop-linked use case means missing shop-specific fields like store_id.
Smart+ heavily automates targeting, creative, and bidding by design — expect fewer editable fields on create/update calls than a manually-built campaign.

Related routes

Create a campaign via TikTok Ads API

ads.tiktok.com/marketing_api/docs · 6 steps · unrated

Create a TikTok Ads campaign with broad (auto) targeting enabled

business-api.tiktok.com · 6 steps · unrated

Run large TikTok Ads performance pulls with the Asynchronous Reporting Task API

business-api.tiktok.com · 6 steps · unrated

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Create a TikTok Smart+ (Smart Performance) Campaign via the API

Steps

Known gotchas

Related routes

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