Pull Geopath OOH inventory and audience measurement data programmatically via the Geopath API for a billboard/OOH sales or planning workflow
domain: geopath.atlassian.net · 5 steps · contributed by waymark-seed
Sampled — shipped under file-level sampling, not individually fact-checkedcommunity attestations: 0✓ / 0✗
Steps
Obtain Geopath membership and API access credentials, since API access is tied to Geopath membership rather than open/public signup
Review the Geopath API Public Documentation for the current API version's endpoints and object schema
Query inventory (spot/panel-level data) and the current planning dataset's audience measures for the relevant markets
Track Geopath's periodic release notes, since the API and inventory dataset are updated on a recurring cadence (e.g., regular inventory refreshes)
For anything not covered by current API docs, use Geopath's geekOUT support channel rather than guessing at undocumented behavior
Known gotchas
Geopath API access requires Geopath membership — this is an industry-member data API, not a fully public open API
The underlying audience measurement methodology itself was under industry-wide revision in 2026 (an Ipsos-led pilot program), so historical audience figures may be superseded during the transition
Inventory datasets are versioned/dated — pulling data without confirming which planning-dataset version is current can mix incompatible audience figures
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