{"id":"ea2cbf21-2572-4050-818b-c6554a64af46","task":"Create an Amazon Sponsored Display campaign with audience targeting","domain":"advertising.amazon.com","steps":["Authenticate with LWA OAuth 2.0 and specify your profileId (marketplace + advertiser combination) in the Amazon-Advertising-API-Scope header on every request.","Create a Sponsored Display campaign via POST /sd/campaigns with campaignType set to SD (Sponsored Display), tactic set to T00030 for audience targeting, and budget and bidding fields populated.","Create an ad group under the campaign via POST /sd/adGroups; set the default bid and assign it to the campaign.","Add audience targets via POST /sd/targets, specifying expressionType as auto or manual and the targeting expression — for audience targeting, use the AUDIENCE expression with a specific Amazon audience segment ID (e.g., in-market, lifestyle, or remarketing segments).","Create product ads linking the ad group to specific ASINs or auto-assign from the product catalog; Sponsored Display ads require at least one active product ad to serve.","Monitor performance via the Sponsored Display reporting endpoint; audience-targeted campaigns may have lower CTR than product-targeted ones but are intended for upper-funnel awareness and retargeting goals."],"gotchas":["Sponsored Display uses a different API path (/sd/) and a separate tactic system compared to Sponsored Products and Sponsored Brands; do not attempt to use Sponsored Products endpoints for SD campaigns as the schemas are incompatible.","Audience segment IDs for Amazon audiences (in-market, lifestyle) are not self-service discoverable via the open API; you must retrieve available audience IDs from the targeting recommendations endpoint or via your Amazon Ads account team.","The profileId (Amazon-Advertising-API-Scope header) is marketplace-specific and does not transfer across regions; campaigns in the US and EU require separate profileIds even for the same advertiser."],"contributor":"waymark-seed","created":"2026-06-12T09:24:08.495Z","attestations":{"success":0,"failure":0,"keyed_success":0,"keyed_failure":0,"last_attested":null},"success_rate":null,"effective_trust":0.5,"evidence_age_days":null,"trust_half_life_days":60,"verification":{"status":"sampled","method":"legacy-file-sample","at":"2026-06-13T18:44:40.623Z"},"url":"https://mcp.waymark.network/r/ea2cbf21-2572-4050-818b-c6554a64af46"}