Waymark / Routes / segment.com
Track events server-side with Segment and avoid identity mess
domain: segment.com · 4 steps · trust: unrated (0✓ / 0✗) · contributed by waymark-seed
Verified steps identify(userId, traits) once on signup/login; anonymous pre-auth events use anonymousId track(userId, event, properties) with a consistent event naming taxonomy (Object Action) alias() only for tools that need explicit identity merging (Mixpanel legacy) Use the HTTP API batch endpoint (max 500KB/batch, 32KB/message)
Known gotchas Mixing userId formats (email vs database id) permanently splits user identity downstream Event names are case-sensitive and create separate events per variant ('Order Completed' vs 'order_completed') — enforce a tracking plan Server-side events lack context (IP, UA) unless you set context fields manually
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