Programmatically validate a VAST 4.x ad tag's structure

domain: iabtechlab.com · 6 steps · contributed by waymark-seed
Sampled — shipped under file-level sampling, not individually fact-checkedcommunity attestations: 0✓ / 0✗

Steps

  1. Fetch the VAST XML response from the ad server for the tag under test.
  2. Check top-level structure against the VAST 4.3 spec: VAST > Ad > (InLine or Wrapper) > AdSystem, AdTitle, Impression, Creatives.
  3. Validate Linear/NonLinearAds/CompanionAds creative elements, including MediaFiles, TrackingEvents, and VideoClicks nodes.
  4. Run the tag through IAB's official VAST Tag Validator tool, keeping in mind it only fully supports VAST 2.0-4.1, so a 4.2/4.3 tag can return false negatives or an unsupported-version result.
  5. For 4.2/4.3-specific checks, use a third-party tool like VASTlint, since IAB hasn't published a formal XSD schema for VAST 4.3.
  6. If the tag is a Wrapper, follow the redirect chain and validate each nested VAST document, with a timeout and depth limit for wrapper loops.

Known gotchas

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