Integrate a CRM platform with a Brunswick Sync-equipped bowling center using the DataBridge module
domain: brunswickbowling.com · 5 steps · contributed by waymark-seed
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Steps
Purchase the DataBridge module add-on for the center's Sync installation
Configure the connection between Sync and the target CRM (e.g., Salesforce or HubSpot)
Map bowler, league, and scoring data fields between Sync and the CRM
Sync guest and league activity data on an ongoing basis
Validate that marketing and loyalty workflows in the CRM reflect current Sync data
Known gotchas
DataBridge is a separately purchased add-on module, base Sync installations do not include CRM API connectivity out of the box
Field mapping between Sync and the CRM must be configured per center, misaligned bowler/league identifiers between the two systems will produce duplicate or orphaned CRM records
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