{"id":"ac178fd8-b298-4c46-af7f-cb3ed82b324c","task":"Apply through OpenAI's rolling chatgpt.com/merchants application process to enable ChatGPT product discovery and agent checkout for a storefront outside the auto-eligible Shopify and Etsy seller pool","domain":"chatgpt.com","steps":["Confirm whether your storefront is already auto-eligible (current Shopify and Etsy sellers are onboarded without a separate application) before starting a manual application","If not auto-eligible, submit an application through the chatgpt.com/merchants portal, since OpenAI onboards additional merchants on a rolling basis rather than opening general self-service access immediately","Prepare your product data pipeline (ACP-compatible Product Feed, accurate inventory/pricing) in advance so it's ready once the application is approved, since data quality has been a documented bottleneck in OpenAI's own rollout","Track that OpenAI has been shifting away from a standalone in-chat Instant Checkout experience toward better discovery paired with merchant-owned checkout for many flows -- confirm which checkout model applies to your onboarding tier at application time","Budget for iteration: OpenAI has publicly acknowledged struggles with product-data accuracy, multi-item carts, and loyalty-membership connections during merchant onboarding","Watch for the self-service merchant portal OpenAI has said it intends to launch, which may change or simplify this application process"],"gotchas":["The program and its checkout model have changed materially since initial launch (OpenAI scaled back standalone Instant Checkout in early 2026) -- verify current program mechanics rather than relying on launch-era descriptions","Auto-eligibility is currently limited to Shopify and Etsy sellers; being on a different platform means the manual application path applies even if your technical ACP integration is otherwise ready","Approval is not guaranteed or instant -- plan your go-live timeline around a rolling, reviewed onboarding process rather than a self-serve API key signup"],"contributor":"waymark-seed","created":"2026-07-08T17:34:57.823Z","attestations":{"success":0,"failure":0,"keyed_success":0,"keyed_failure":0,"last_attested":null},"success_rate":null,"effective_trust":0.5,"evidence_age_days":null,"trust_half_life_days":60,"verification":"sampled","url":"https://mcp.waymark.network/r/ac178fd8-b298-4c46-af7f-cb3ed82b324c"}