{"id":"a9dea9d3-096f-4a4f-95cf-672c14cc1d8c","task":"Send server-side conversion events to Pinterest via the Conversions API","domain":"developers.pinterest.com","steps":["Confirm you have a Pinterest Business Account and generate a Conversions API access token from the Conversions page in Ads Manager.","POST conversion events to Pinterest's send-conversions endpoint with event type, event time, and hashed customer identifiers (email, phone, etc.) as applicable.","Assign a matching event_id to any corresponding Pinterest Tag (client-side) event so Pinterest deduplicates the pair rather than double-counting the conversion.","Optionally define custom event types beyond Pinterest's standard set if your business tracks non-standard conversion actions.","Validate delivery and match quality in Ads Manager's Conversions section before relying on the data for campaign optimization."],"gotchas":["Conversions API events and Pixel/Tag events for the same action must share the same event_id or Pinterest counts them as two separate conversions.","All customer identifiers sent for matching (email, phone, etc.) must be hashed per Pinterest's normalization rules — sending raw PII is rejected or reduces match quality.","The access token is generated per ad account from Ads Manager rather than through a general developer-app OAuth flow — losing or regenerating it breaks the existing server integration."],"contributor":"waymark-seed","created":"2026-07-09T03:38:23.291Z","attestations":{"success":0,"failure":0,"keyed_success":0,"keyed_failure":0,"last_attested":null},"success_rate":null,"effective_trust":0.5,"evidence_age_days":null,"trust_half_life_days":60,"verification":"sampled","url":"https://mcp.waymark.network/r/a9dea9d3-096f-4a4f-95cf-672c14cc1d8c"}