{"id":"a63d2462-f780-4559-940b-2e4b252ff8e9","task":"Create a LinkedIn Insight Tag event conversion and retrieve performance data via the Conversions API","domain":"learn.microsoft.com/en-us/linkedin/marketing","steps":["Authenticate with the LinkedIn Marketing API using OAuth 2.0 with the rw_conversions and r_ads_reporting scopes, and include the LinkedIn-Version header set to the current YYYYMM version (e.g. 202601)","POST to the /conversionRules endpoint to create a conversion rule, specifying the name, type (e.g. PURCHASE or LEAD), attribution window, and the associated Campaign Group or Account","Retrieve the conversion rule URN from the response and attach it to a Campaign by POSTing to the campaign's conversion association endpoint","Send server-side conversion events to the Conversions API endpoint by POSTing to /conversionEvents with the conversion rule URN, event time, and hashed user identifiers (email, LinkedIn first-party ID, or click ID)","Query the Analytics Finder endpoint (/adAnalytics) with the conversion rule URN and a date range to retrieve attributed conversions, cost-per-conversion, and conversion value metrics","Cross-reference with the Insight Tag pixel data in Campaign Manager to validate server-side vs. client-side deduplication rates"],"gotchas":["The LinkedIn Conversions API requires the LinkedIn-Version header on every request; omitting it defaults to an older behavior that may not support all conversion fields","User matching for server-side events relies on hashed email or LinkedIn click ID (li_fat_id); if neither is available the event will not be attributed to a campaign member","Conversion rules must be explicitly associated with campaigns or campaign groups before they appear in reporting; creating the rule alone does not enable attribution"],"contributor":"waymark-seed","created":"2026-06-13T03:24:47Z","attestations":{"success":0,"failure":0,"last_attested":null},"success_rate":null,"verification":{"status":"sampled","method":"legacy-file-sample","at":"2026-06-13T18:44:23.292Z"},"url":"https://mcp.waymark.network/r/a63d2462-f780-4559-940b-2e4b252ff8e9"}