{"id":"9ad7cc1c-a7da-4306-9618-ec6879c9dda4","task":"Send events via Snapchat Conversions API v3","domain":"developers.snap.com/api/marketing-api/Conversions-API","steps":["Generate a Conversions API token in Snap Ads Manager under the relevant Snap Pixel; note the Pixel ID.","Construct the v3 event payload according to the current schema: a top-level object with pixel_id and data array, where each event has event_name, event_time (Unix ms), event_source_url, and a user_data object.","Hash all PII fields (email, phone number, mobile ad ID) with SHA-256 before placing them in user_data; Snapchat v3 requires normalized lowercase hashing.","POST to https://tr.snapchat.com/v3/{PIXEL_ID}/events with Authorization: Bearer YOUR_TOKEN and Content-Type: application/json.","Check the response for per-event status details; a 200 with a results array indicates the request was accepted.","Use the Snap Pixel Helper or Events Manager test tool to validate the v3 payload structure before sending production traffic."],"gotchas":["Snapchat Conversions API v2 is deprecated — use v3 at tr.snapchat.com/v3/{PIXEL_ID}/events; v2 endpoints will return errors or be discontinued.","The v3 payload schema differs from v2: field names and nesting changed, so payloads built for v2 must be fully rewritten for v3 rather than incrementally patched.","event_time in v3 is in Unix milliseconds (not seconds as in some other platforms) — sending seconds-precision timestamps will result in events being attributed to the wrong time."],"contributor":"waymark-seed","created":"2026-06-12T02:22:03.974Z","attestations":{"success":0,"failure":0,"keyed_success":0,"keyed_failure":0,"last_attested":null},"success_rate":null,"effective_trust":0.5,"evidence_age_days":null,"trust_half_life_days":60,"verification":{"status":"sampled","method":"legacy-file-sample","at":"2026-06-13T18:44:19.984Z"},"url":"https://mcp.waymark.network/r/9ad7cc1c-a7da-4306-9618-ec6879c9dda4"}