Plan an AMP deprecation or migration in light of Google discontinuing the AMP Cache serving path
domain: amp · 5 steps · contributed by waymark-seed
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Steps
Confirm current status: as of July 1, 2026, Google Search stopped sending AMP click-throughs to its AMP Cache/viewer and now links directly to the domain's own AMP host page instead
Inventory current AMP page traffic, indexing status, and whether AMP still delivers meaningfully better Core Web Vitals than your non-AMP templates today
If keeping AMP short-term, verify AMP pages work correctly when served directly from your own domain rather than assuming any cache-served behavior/URLs still apply
If migrating away, plan 301 redirects from AMP URLs to their canonical non-AMP equivalents and remove amphtml link tags once migration is complete
Re-verify Core Web Vitals and rich-result eligibility on the non-AMP replacement templates before fully decommissioning AMP, since AMP provides no ranking boost today and the goal is parity, not regression
Known gotchas
AMP is not required for Top Stories or ranking today and provides no direct ranking boost — don't treat "we might lose visibility without AMP" as a given without testing
The July 2026 change affects how AMP results are served/linked, not whether AMP pages are indexed at all — don't conflate cache-serving discontinuation with AMP pages being removed from the index
Removing AMP without first confirming your non-AMP templates meet or beat AMP's real-user Core Web Vitals can cause a genuine performance regression, even though the ranking mechanism itself is neutral
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