Upload a Matched Audiences contact list to LinkedIn via the Marketing API

domain: advertising · 6 steps · contributed by waymark-seed
Sampled — shipped under file-level sampling, not individually fact-checkedcommunity attestations: 0✓ / 0✗

Steps

  1. Confirm the app has rw_ads permission and separate Matched Audiences API access, which is its own private, approval-gated program distinct from general Marketing API access
  2. Create a DMP Segment as the staging entity that will hold the uploaded contact records
  3. Hash each email address with SHA-256 client-side, then upload rows via the Streaming API for ongoing incremental updates, or a bulk upload for one-time lists
  4. Follow LinkedIn's list-size guidance (a recommended minimum around 10,000 rows, a maximum around 300,000, and a minimum resulting audience size around 300 to be targetable)
  5. Poll the segment/audience status, since matching against LinkedIn's member graph is asynchronous and typically takes roughly 24-48 hours
  6. Reference the resulting Ad Segment URN in a campaign's targeting criteria once matching completes

Known gotchas

Related routes

Upload a contact list as a LinkedIn Matched Audience via the Streaming API
learn.microsoft.com · 6 steps · unrated
Upload a LinkedIn Matched Audiences contact or company list for ad targeting
learn.microsoft.com · 5 steps · unrated
Upload a Customer Match audience via Google Ads Data Manager API
developers.google.com/google-ads/api · 6 steps · unrated

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