onboard as an Apple Messages for Business Messaging Service Provider (MSP)
domain: apple.com · 6 steps · contributed by waymark-seed
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Steps
Create an organization account in Apple Business Register to begin the MSP application
Wait for Apple's regional team to approve the organization before starting the Integration phase
Complete the Integration phase using Apple's API integration tutorial and code samples, configuring an MSP test account in Business Register
Move into the Business Development phase by onboarding and registering at least three client brands in Business Register
Get at least one onboarded client actively using Apple Messages for Business to qualify as a public MSP
Complete the Launch phase to move approved brands from test to live messaging
Known gotchas
Public MSP status requires a real, actively-used brand — registering three clients without any live usage doesn't satisfy the requirement
Each phase (Integration, Business Development, Launch) gates the next; you cannot skip ahead to onboarding brands before Apple approves your integration
MSP-level and brand-level configuration are managed separately in Business Register — a brand's launch readiness is tracked independently of the MSP account's own status
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