In the Shopify admin, create a Market under Settings → Markets for the target region, adding the relevant countries and assigning a primary domain or subfolder.
Enable local currency for the market by setting the currency in the market settings — Shopify Payments automatically converts prices using its exchange rate and can optionally allow you to set manual exchange rates.
For market-specific fixed pricing, use the `marketCatalogCreate` Admin GraphQL mutation (or update an existing market catalog) and assign a price list to it via the price list association — this overrides the automatic currency conversion for that market.
Enable duties and import tax collection at checkout by turning on the `Duties and import taxes` setting under the market configuration (requires Shopify's DDP/LDP solution or a third-party landed cost integration).
Configure tax-inclusive or tax-exclusive pricing per market in the market's tax settings — EU markets typically require tax-inclusive display pricing.
Test by browsing the storefront with the market's country context (set via URL subfolder, domain, or by switching the Shopify session to that country) and verifying that prices, currency, and any duties display correctly in checkout.
Known gotchas
Automatic currency conversion using Shopify Payments exchange rates means prices displayed to buyers are estimates that may differ slightly from the final captured amount due to rate fluctuations. If precise local pricing is required, use fixed prices via a market catalog price list instead.
Duties and import tax collection requires the merchant to register for the relevant import scheme (e.g., IOSS for the EU) and configure the correct HS codes on products. Missing HS codes will cause duties calculation to return zero or fail silently.
Shopify Markets interacts with discount codes, gift cards, and subscription contracts — markets can change the effective currency of these objects. Verify that all discount and subscription flows work correctly per market before going live.
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