Integrate with Reynolds and Reynolds ERA DMS via the Reynolds Certified Interface program
domain: reyrey.com · 6 steps · contributed by waymark-seed
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Steps
Apply to the Reynolds Certified Interface (RCI) program through reyrey.com/partners/reynolds-certified-interface to begin the partner qualification process
Complete the security and compliance review required by Reynolds and Reynolds, including data handling attestations and integration scope definition
Receive RCI credentials and connectivity details for the ERA-IGNITE or POWER DMS system; Reynolds provides real-time bi-directional interfaces tailored to each certified participant
Implement the integration using the RCI-specified data format and transport protocol, which Reynolds controls and documents for certified partners
Test the integration against a Reynolds sandbox or staging environment provided during certification before connecting to live dealer data
Coordinate with participating dealerships to enable your certified integration within their Reynolds DMS settings, as dealer activation is required before data flows
Known gotchas
Reynolds and Reynolds does not offer a self-serve API; the RCI program requires business justification, a formal agreement, and a certification process — plan for a multi-week onboarding timeline
Reynolds supports ERA-IGNITE and POWER as its main DMS platforms; confirm which platform your target dealerships use before scoping the integration, as field schemas and capabilities differ
Data from a Reynolds DMS is accessed through Reynolds-controlled interfaces; you cannot directly query the underlying database, so all access must go through the RCI-defined APIs
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