Join the Perplexity Merchant Program and submit your product feed so your items appear in Perplexity Shopping results with in-chat Buy with Pro checkout
domain: www.perplexity.ai/hub/blog/shop-like-a-pro · 5 steps · contributed by waymark-seed
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Steps
Apply to the Perplexity Merchant Program at the Perplexity merchant portal; enrollment is free and takes approximately five minutes; applications are reviewed and approved before products appear in Shopping results.
Submit your product feed in one of Perplexity's accepted formats; Shopify merchants in the US get an accelerated path — Perplexity's Shopify integration automatically shares product data from eligible stores without a manual feed submission.
Ensure products have complete structured data (schema.org/Product markup on your PDP pages) as Perplexity's crawler also indexes page-level signals alongside your feed to improve ranking.
Once approved, your products appear in Perplexity Shopping results; Pro subscribers ($20/month) can check out directly inside the chat via Buy with Pro, powered by PayPal's passkey authentication for one-click payment.
Monitor performance in the merchant portal: Perplexity provides impression, click, and order data; note that Perplexity does not charge merchants a transaction fee (unlike ACP's former 4% fee model).
Known gotchas
Buy with Pro checkout uses PayPal (via the Firmly.ai partnership) as the payment processor; if a shopper does not have a PayPal account linked, they are redirected to the merchant site to complete purchase — plan your redirect landing page accordingly.
Perplexity reached approximately 45 million monthly active users by early 2026 with a high-income, high-education demographic; optimize product descriptions for semantic search rather than keyword stuffing, as Perplexity uses LLM-based ranking.
Perplexity's zero-fee model was a competitive differentiator over ACP's former in-chat checkout fee; now that ACP deprecated in-chat checkout, the fee comparison is less relevant — but the zero-fee approach still benefits merchant margin.
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