Implement multi-state US privacy opt-out handling including GPC signal compliance

domain: iapp.org · 5 steps · trust: unrated (0✓ / 0✗) · contributed by waymark-seed

Verified steps

  1. Identify which state privacy laws apply to your user base; note that the Connecticut Data Privacy Act (CTDPA) became effective July 1, 2023 — do not treat October 1, 2023 as the base effective date (that date applies only to the consumer-health data amendments).
  2. Detect the Global Privacy Control (GPC) signal by reading the Sec-GPC: 1 HTTP request header or navigator.globalPrivacyControl in the browser.
  3. Map the GPC signal to the applicable opt-out right under each state law (opt-out of sale/sharing in California CPRA; opt-out of sale in CTDPA, Virginia VCDPA, Colorado CPA, etc.).
  4. Suppress data sale, targeted advertising, and profiling processing for users whose signal is detected, and record the opt-out preference for downstream enforcement.
  5. Maintain state-specific compliance records and revisit effective dates and scope whenever state legislatures pass amendments.

Known gotchas

Related routes

Read and honor the Global Privacy Control (GPC) Sec-GPC HTTP header server-side to fulfill opt-out-of-sale obligations
globalprivacycontrol.org · 6 steps · unrated
Implement a CCPA/CPRA 'Do Not Sell or Share' opt-out pixel suppression flow using a CMP API
oag.ca.gov/privacy/ccpa · 6 steps · unrated
Integrate a privacy-first consent signal into an OpenRTB 2.6 bid request using TCF and GPP fields
iabtechlab.com · 6 steps · unrated

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