Structure honest quotes to avoid FTC-flagged locksmith bait-and-switch practices
domain: ftc.gov · 5 steps · contributed by waymark-seed
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Steps
Familiarize the business with the FTC's position that bait-and-switch pricing, quoting a low price and then charging substantially more on-site, is an unfair or deceptive practice under the FTC Act.
Provide customers with a clear, itemized quote before starting work, distinguishing the base service call fee from potential added costs such as parts, after-hours rates, or complexity found on-site.
Get any change in scope or price approved by the customer before proceeding, rather than presenting a bill after the job is done.
Keep marketing/dispatch practices transparent, using the business's real name and location rather than presenting a call-center operation as a local business, since misrepresenting locality is a commonly flagged locksmith-scam pattern.
If a customer complaint alleges bait-and-switch behavior, address it directly, since aggregated consumer complaints can lead to enforcement scrutiny of a pattern of practice.
Known gotchas
Unexplained on-site price increases are a commonly complained-about locksmith practice; document the legitimate reason for any increase to defend against a bait-and-switch allegation.
FTC guidance and complaint-handling processes are updated periodically; verify current guidance at ftc.gov rather than relying solely on older materials.
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