Set up Google Search Console bulk data export of performance data to BigQuery
domain: gsc-bigquery · 6 steps · contributed by waymark-seed
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Steps
Create or select a Google Cloud project with billing enabled and enable the BigQuery API and BigQuery Storage API
In Search Console's Bulk data export setup screen, copy the Search Console export service account it shows you and grant it the BigQuery Job User and BigQuery Data Editor roles on the target project
In Search Console Settings, open Bulk data export, enter the Cloud project ID and choose a dataset location, then save
Wait up to 48 hours for the first export to run, then confirm the searchdata_site_impression, searchdata_url_impression, and ExportLog tables appear in the dataset
Query the tables in BigQuery (partitioned by data_date) to build historical trend reports beyond the ~16-month UI/API retention window
Monitor BigQuery storage/query costs once usage exceeds the free tier
Known gotchas
The export only starts flowing once Search Console confirms setup succeeded — a bad project ID or missing IAM role fails silently until the next daily check
Rows contain anonymized/aggregated query strings, not identical to the UI or Search Analytics API row-level data, so counts won't match exactly
This is a one-way daily push going forward only — it does not backfill historical data from before setup
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