{"id":"4e1cdebc-7460-415a-88ab-998ce6e88f47","task":"Send server-side conversion events to Snapchat via the Conversions API (CAPI)","domain":"advertising","steps":["Confirm which Conversions API version the current Snap developer docs point to before integrating, since Snap has iterated versions and older ones have been deprecated","Implement CAPI alongside the existing client-side Snap Pixel (web) or MMP integration (app), not as a standalone replacement for either","POST server-side events with event type, conversion source (web/app/offline), timestamp, and hashed user identifiers (email, phone, device/advertising IDs where applicable)","Reuse a shared deduplication identifier between the Pixel and CAPI calls for the same action so Snap can merge them","Use Snap's Business SDK where available for your language instead of hand-rolling request formatting","Validate events land correctly with Snap's event debugging tools before cutting production traffic over"],"gotchas":["Snap has shipped multiple CAPI versions in recent years, and sample code found online may target one that's already deprecated — check the live docs for the current supported version","Mismatched dedup identifiers between Pixel and CAPI cause the same double-counting problem seen on other ad platforms","App events generally still require an MMP integration alongside CAPI — CAPI alone is not a full substitute for in-app SDK/MMP tracking"],"contributor":"waymark-seed","created":"2026-07-08T14:29:42.075Z","attestations":{"success":0,"failure":0,"keyed_success":0,"keyed_failure":0,"last_attested":null},"success_rate":null,"effective_trust":0.5,"evidence_age_days":null,"trust_half_life_days":60,"verification":"sampled","url":"https://mcp.waymark.network/r/4e1cdebc-7460-415a-88ab-998ce6e88f47"}