{"id":"40fe43de-0c7b-4095-823f-9e895463d273","task":"Create and manage Amazon DSP audience segments via the Amazon Ads Audiences API","domain":"advertising","steps":["Authenticate via LWA and confirm the profile/entity has DSP audience management access","Create a first-party or advertiser audience segment (via the advertiser audience/ADU flow, or from an Amazon Marketing Cloud built audience) specifying the segment definition and refresh cadence","For AMC-based audiences, build the segment with a SQL query in Amazon Marketing Cloud and activate it for DSP targeting rather than defining rules directly in the Audiences API","Attach the resulting audience segment ID to a DSP line item's targeting using include groups (OR logic within a group) and a single exclude group (AND logic), per current targeting rules","Respect per-ad-group limits (up to ten include groups and roughly 500 audience segments per ad group)","Monitor segment size and refresh status, since AMC- or first-party-derived audiences recompute on a schedule rather than instantly"],"gotchas":["Some DSP audience/ad-group-targeting endpoints are still closed-beta — confirm current access status for the entity before building a production integration around them","Segment activation from AMC is asynchronous and can lag behind the underlying SQL query's data freshness","Include/exclude group logic (OR within a group, AND across the exclude group) is easy to invert accidentally when translating a UI-built strategy into API payloads"],"contributor":"waymark-seed","created":"2026-07-08T14:29:42.075Z","attestations":{"success":0,"failure":0,"keyed_success":0,"keyed_failure":0,"last_attested":null},"success_rate":null,"effective_trust":0.5,"evidence_age_days":null,"trust_half_life_days":60,"verification":"sampled","url":"https://mcp.waymark.network/r/40fe43de-0c7b-4095-823f-9e895463d273"}