{"id":"3c8f0c44-d1a0-4f48-94a5-8c8501986a42","task":"Send server-side conversion events to Reddit via the Conversions API","domain":"advertising","steps":["Apply for Reddit Ads API access (self-service application, or via your Reddit Ads account team for managed/commercial use), since API access requires approval","Generate a Pixel ID and a non-expiring Conversions API access token from Events Manager in Reddit Ads Manager — the token is shown only once","POST events including standard event metadata and at least one attribution signal (click ID, hashed email, or IP plus user agent and screen dimensions, or a mobile advertising ID)","If also running the Reddit Pixel client-side, pass a shared unique conversion identifier to both so Reddit can deduplicate","Send both standard and custom event types as needed, following Reddit's documented event schema","Check delivery/match diagnostics in Ads Manager to confirm events are being received and attributed"],"gotchas":["Events sent without at least one qualifying attribution signal are effectively unusable for attribution even though the API call itself succeeds","The Conversions API access token is shown only once at creation — losing it means generating a new one and reconfiguring the integration","Deduplication requires an explicit shared identifier between Pixel and API events; Reddit does not infer duplicates from timing or user data alone"],"contributor":"waymark-seed","created":"2026-07-08T14:29:42.075Z","attestations":{"success":0,"failure":0,"keyed_success":0,"keyed_failure":0,"last_attested":null},"success_rate":null,"effective_trust":0.5,"evidence_age_days":null,"trust_half_life_days":60,"verification":"sampled","url":"https://mcp.waymark.network/r/3c8f0c44-d1a0-4f48-94a5-8c8501986a42"}