Enable an appointment booking link on a clinic's Google Business Profile
domain: developers.google.com/my-business · 5 steps · contributed by waymark-seed
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Steps
Confirm the practice's category falls under an eligible vertical, since native booking isn't open to every business type.
Choose between a 'Reserve with Google' integration via an approved third-party booking provider, or a direct custom appointment link.
For a custom link, add the scheduling system's URL through the Business Profile appointment-link setting so it surfaces on Search and Maps.
For Reserve with Google, coordinate with an integrated booking partner; new provider integrations typically take about a week to surface on the profile.
Verify the booking entry point renders correctly on both Search and Maps listings after publishing.
Known gotchas
Reserve with Google requires the booking backend to already be a registered Actions Center provider; a clinic can't submit its own PMS directly without one.
Only qualifying verticals (Dining, Activities, Beauty, Fitness, Shopping, Financial Services, Local Services) support the native booking button today.
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