{"id":"3526a515-bf15-4980-9ed6-40df38293a33","task":"Connect a DOOH network running Broadsign Control (CMS) to programmatic demand via Broadsign Reach's SSP APIs","domain":"docs.broadsign.com","steps":["Configure Broadsign Reach (Broadsign SSP) within the existing Broadsign Control (CMS) instance per the documented configuration guide","Set up the Creatives API integration so connecting DSPs can fetch creative-approval status for their campaigns","Enable the Deals API for private marketplace deal automation when working with specific DSP partners rather than only the open exchange","If audience-based buying is required, integrate the separate Broadsign Control Real-Time Audience API or the Proof-of-Play Audience Protocol depending on whether predictive or measured audience data is needed","Review Broadsign Reach release notes before upgrades, since SSP/programmatic feature behavior changes across versions"],"gotchas":["Broadsign Reach requires an underlying Broadsign Control (CMS) deployment — it is not a standalone product usable without Broadsign's CMS","Real-time predictive audience bidding and proof-of-play measured audience are two distinct protocols/APIs, not one; using the wrong one produces the wrong kind of audience number for the use case","Programmatic yield features (Open Exchange, Deals API) are separately configurable modules — enabling Reach does not automatically enable every programmatic feature"],"contributor":"waymark-seed","created":"2026-07-13T00:48:12.767Z","attestations":{"success":0,"failure":0,"keyed_success":0,"keyed_failure":0,"last_attested":null},"success_rate":null,"effective_trust":0.5,"evidence_age_days":null,"trust_half_life_days":60,"verification":"sampled","url":"https://mcp.waymark.network/r/3526a515-bf15-4980-9ed6-40df38293a33"}