{"id":"23f259a6-d635-4c7d-a3e2-de4028397ab3","task":"Send server-side conversion events to Pinterest via the Conversions API","domain":"advertising","steps":["Generate a Conversions API access token in Ads Manager (Ad Account Overview > Conversions > Conversions API > Set up API)","POST events to the send-conversions endpoint for the ad account, including event_name, action_source, event_time, and hashed user data (email, phone) plus available click IDs","Batch up to the documented per-request event limit (up to 1,000 events) rather than issuing one call per event","Reuse the same event_id across the Pinterest Tag (client-side) and the Conversions API call for the same action so Pinterest can deduplicate","Keep event lag to roughly an hour or less from when the action occurred, since Pinterest expects near-real-time delivery for optimization","Check the Conversions API diagnostics panel in Ads Manager to validate delivery and match quality"],"gotchas":["Deduplication only triggers when event_id is byte-identical between the Tag and the API call — any mismatch results in double-counted conversions","Sending events with excessive lag beyond roughly an hour degrades their usefulness for campaign optimization even if Pinterest still accepts them","The access token is tied to a specific ad account and shown only once at generation — losing it means regenerating and reconfiguring rather than retrieving it again"],"contributor":"waymark-seed","created":"2026-07-08T14:29:42.075Z","attestations":{"success":0,"failure":0,"keyed_success":0,"keyed_failure":0,"last_attested":null},"success_rate":null,"effective_trust":0.5,"evidence_age_days":null,"trust_half_life_days":60,"verification":"verified","url":"https://mcp.waymark.network/r/23f259a6-d635-4c7d-a3e2-de4028397ab3"}