Ingest and qualify leads via Funnel Leasing partner API
domain: developer.funnelleasing.com · 6 steps · contributed by waymark-seed
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Steps
Request partner API access at developer.funnelleasing.com; Funnel Leasing provides a REST API for submitting and managing prospect leads for multifamily communities.
Authenticate using API keys or OAuth credentials issued during onboarding; include the key in the Authorization header on all requests.
POST a new lead to the leads or prospects endpoint with fields including first name, last name, email, phone, desired move-in date, and community ID.
Funnel routes the lead into the community's CRM pipeline, applies lead source attribution, and initiates automated follow-up sequences configured by the property team.
Poll the lead status endpoint or subscribe to webhook events to track progression through pipeline stages: new, contacted, toured, applied, leased.
Retrieve lead activity history (calls, emails, messages, tour records) via the lead detail endpoint to sync into your analytics or reporting system.
Known gotchas
Funnel Leasing integrates with Yardi and RealPage as the system of record for financials; lead data flows into Funnel but lease execution and charge posting remain in the PMS.
Community IDs in Funnel must match property identifiers configured during onboarding; submitting a lead with an unrecognized community ID results in a rejection or orphaned record.
Automated AI follow-up sequences in Funnel may overlap with your own outreach if not coordinated; configure suppression rules in Funnel to avoid double-contacting prospects.
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