Discover available DV360 targeting criteria with the Targeting Options API (v4)

domain: developers.google.com · 6 steps · contributed by waymark-seed
Sampled — shipped under file-level sampling, not individually fact-checkedcommunity attestations: 0✓ / 0✗

Steps

  1. Authenticate with OAuth2 using the display-video scope.
  2. Confirm you're calling API v4 (displayvideo.googleapis.com/v4/...); v3 has been fully sunset and will fail.
  3. Call GET targetingTypes/{targetingType}/targetingOptions with advertiserId and the targetingType enum (e.g. TARGETING_TYPE_APP_CATEGORY, GEO_REGION, VIDEO_PLAYER_SIZE) to list available options.
  4. Use the filter param (EQUALS/OR only, capped at 500 characters) and pageSize/pageToken to narrow and paginate results.
  5. Alternatively use the newer search method to look up targeting options by ID or keyword rather than listing the full set.
  6. Assign a discovered option to a line item or insertion order via the separate assignedTargetingOptions resources — listing options does not itself apply targeting.

Known gotchas

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