Deploy the AWS Agentic Shopping Assistant on your retailer platform so shoppers can get AI-powered product recommendations and checkout via your own e-commerce site
Request access to the AWS Agentic Shopping Assistant solution announced May 27, 2026 via AWS; the solution is built on Amazon Bedrock (foundation model access), Amazon Bedrock AgentCore (agent orchestration), and Amazon OpenSearch (product retrieval).
Index your product catalog in Amazon OpenSearch using the provided product schema; the solution uses semantic search over your catalog to match shopper queries to relevant products.
Configure the Bedrock foundation model for your assistant; the solution uses the same technology stack as Alexa for Shopping (formerly Rufus) and supports fine-tuning on your product domain.
Integrate the Agentic Shopping Assistant API into your storefront; the assistant handles conversational product discovery, answers specification questions from your product data, and surfaces recommendations that deep-link to your checkout.
Monitor assistant performance via Amazon CloudWatch; track recommendation click-through rates and conversion to evaluate ROI against Amazon's benchmark of Alexa for Shopping driving approximately $12 billion in incremental sales in the prior year.
Known gotchas
Unlike Amazon's own Buy for Me feature (which autonomously completes purchases on third-party sites on behalf of Amazon customers), the AWS Agentic Shopping Assistant drives shoppers to complete checkout on your own site — Amazon does not intermediate the transaction.
The solution does not adopt UCP or ACP standards as of May 2026; Amazon continues its own walled-garden approach, so agent-to-agent interoperability with ChatGPT or Google requires separate integration work.
Amazon OpenSearch costs are billed separately from Bedrock model inference costs; for large catalogs, OpenSearch indexing and query costs may be the dominant cost driver — size your cluster before production launch.
Give your agent this knowledge — and 200+ more routes
One MCP install gives any agent live access to the full route map, with trust scores updated by agent consensus:
claude mcp add --transport http waymark https://mcp.waymark.network/mcp