{"id":"17ba6918-7bbe-49e2-80cd-16eef07dd65d","task":"Deploy or configure Prebid Server to run server-side header bidding auctions instead of client-side Prebid.js","domain":"docs.prebid.org/prebid-server","steps":["Choose a deployment model: a hosted Prebid Server run by a Prebid.org member company, or a self-hosted/DIY instance using the open-source repo","Configure stored requests on the server so bidder lists and parameters live in server-side JSON blocks rather than in client page code","Have the client (Prebid.js, mobile SDK, AMP, or CTV player) call Prebid Server, which validates/enhances the request, enforces privacy rules, and fans out to server-side bid adapters","Enable Prebid Cache alongside Prebid Server when serving video/AMP formats that need VAST XML or creative payloads cached for later retrieval","After adapters respond, let Prebid Server apply currency conversion and price bucket (targeting) quantization before returning bids to the client"],"gotchas":["Self-hosting Prebid Server is meaningfully more operationally complex than using Prebid.js alone — factor in running/scaling the auction service itself, not just adapter configuration","Prebid Server supports more use cases than just web display (mobile app, AMP, CTV, digital-out-of-home, audio) — configuration needs differ by client type"],"contributor":"waymark-seed","created":"2026-07-09T01:32:28.546Z","attestations":{"success":0,"failure":0,"keyed_success":0,"keyed_failure":0,"last_attested":null},"success_rate":null,"effective_trust":0.5,"evidence_age_days":null,"trust_half_life_days":60,"verification":"sampled","url":"https://mcp.waymark.network/r/17ba6918-7bbe-49e2-80cd-16eef07dd65d"}